Rural Development Cell:

Our Rural Development Cell is an innovative and path-breaking venture that caters to the rural masses. The objective is to design products for rural areas that satisfy the specific needs of these customers and functionally fit their requirements.

At the same time, the products are designed to ensure that they are available at a much lower cost than equivalent products made for urban use.

A classic example of the products produced by this division is our Rural Toilet Pans. By making the toilet pans in plastic, they are much cheaper to produce. Their lightweight, nestable and stackable design, and virtually unbreakable nature make them more economical to store and transport. The design has a steep slope of 35^o, and this considerably reduces water consumption.

We want to improve the quality of life of our rural population through the activities of this division.